2012-12-21-528

Affle announces upgrade for Pinch mobile messaging platform

Mobile media company Affle hasannounced a massive upgrade for its Pinch mobile messaging platform. In addition to pure messaging, Pinchenables users to chat with friends, find new friends, access exciting locations services and participate in social contests, all on their data plans orWi-Fi without incurring any local or international SMS/MMS charges. The PinchVersion 2.0 upgradeclaims to offer a completely new brand identity and a sleeker and unifieduser interface.

Pinch version 2.0 runs on all dominating mobile phone platforms including iOS (iPhone, iPad, iPod Touch) Android, Symbian, Blackberry, Windows Phone, J2ME, Mobile Internet and SMS through local carrier partnerships. Through this multi-platform feature, Pinch bridges the gap between smart phone enthusiasts and users of feature phones to bring about freedom of communication with anyone on any mobile phone.

With the new navigation of Pinch, sending messages to friends will be faster and easier. Users will be able to send free text messages to a group of friends at once through the group messaging feature. Invite friends to join study groups,organize parties, connect with families and colleagues while planning for a get-together or reunions easily and conveniently with the instant Pinch group messaging.

Users of the new version of Pinch will now be able to see friends typing out a reply and be informed of the various delivery notifications includingreal time updates on the status of each individual message as either "S" for messages sent, "D" for messages delivered, and "R" for messages that has already been read. Pinchs Leaderboard has also been strengthened significantly with more ways to accumulate Pinch points using the additional user features.

In the coming months, Pinch will add Chat rooms to its features. Chat rooms will allow users to explore and connect with people with similar interests, create or hang out on free online communities, discuss anything and everything under the sun. Users can enjoy Pinch by downloading the application from any of the popular app stores across platforms or from the Pinch website.